INTEGRATED MARKETING SOLUTION
The Best Software for Strategic Integrated Marketing Planning
Centralize campaigns, content, and channels in a single calendar to:
- Pinpoint planning gaps and disconnects
- Craft more cohesive and compelling customer experiences
- Drive more revenue
Empower cross-functional teams with omnichannel visibility
Annum’s patented integrated marketing solution centers cross-functional teams on the omnichannel customer experience for strategic integrated planning
Intuitively guides integrated planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
View cultural events and insights in context
Be more relevant in your communications and more strategic with your timing by turning on Annum’s Calendars of Interest to see holidays, observances, and seasonal customer insights in context within our integrated marketing solution.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s integrated marketing tool makes it easy to reference your historical data. View past months to assess how tactics contributed to results so you can optimize your approach. Easily ramp up and transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s integrated marketing solution integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our integrated marketing solution
“Annum allows various teams in Marketing, digital, communications, internal relations, and social to quickly see what everyone is working on, how things can be leveraged across channels and platforms, and what goals are being met by each element of the integrated Marketing plan.”
Mariana Q, Sr Director Marketing
>Capterra Review
“Annum has helped our team manage our content workflow and increased our efficiency! We primarily use the tool for channel planning, and I particularly appreciate the features that allow the team to sort and adjust the view. I cannot recommend Annum enough – and bonus, the smart team behind this tool provides top-notch customer support with impressively short response times.”
Lesa H, VP Corporate Communications
>Capterra Review
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy, you start asking whether you should be doing it.”
Meg K, Marketing Communications Coordinator
>Case Study
For Small, Mid-sized, and Large Teams
Annum’s integrated marketing solution scales to meet your needs as you add team members and grow your martech stack
For Complex Multi-Faceted Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
Being everywhere isn’t a strategy. Aligning content across channels to advance the customer journey is.
Gain alignment and drive more revenue
Simplify team coordination, boost collaboration across channels, and deliver seamless customer journeys using Annum’s integrated marketing solution
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Integrated Marketing Solution FAQs
How does Annum's integrated marketing tool work?
Annum is your integrated marketing solution—designed to bring clarity, alignment, and agility across all channels and initiatives. Built around a dynamic, channel-based framework, Annum flexibly adapts to your workflow, giving you a complete view of your marketing strategy, whether you’re planning top-level campaigns or managing execution in the weeds.
Seamlessly map out and track integrated initiatives like campaigns, product launches, promotions, and brand themes. View them across time of day, full-month calendars, or multi-month timelines—so you always understand what’s running, where, and why.
With Annum, you can connect all tactics—online and offline—to strategic initiatives and filter by priority, objective, customer journey stage, or target segment. Every view keeps your cross-channel strategy front and center, helping you uncover overlaps, identify gaps, and build more cohesive customer experiences.
And when it’s time to dive in, a single click surfaces the full context and supporting data behind any tactic or initiative—empowering teams to make faster, smarter, data-driven marketing decisions. View a brief demo.
Why do we need an integrated marketing platform when we already have a project management tool?
Project management tools are built to support task execution, not integrated marketing planning. They’re great for managing to-do lists, due dates, and assets. But once tasks are checked off, they disappear, leaving teams without visibility into the bigger picture.
They don’t show what’s currently in market, what’s coming next, or what launched last month. There’s no way to view how campaigns play out across channels, or to spot overlaps, gaps, or missed opportunities. The result? Fragmented execution and a disjointed customer experience.
Annum’s integrated marketing solution is built to solve this problem. It gives you a unified view of your entire marketing plan—campaigns, promotions, themes, key dates, and associated tactics—all aligned to your marketing and business objectives. You can easily track coverage across channels, spot strategic gaps, and make smarter, cross-functional decisions.
Once your tactical marketing plan is set, your team can shift into execution mode using their existing project management tools, now with full strategic context. And because Annum integrates seamlessly with those systems, updates stay in sync and workflows stay smooth. Custom integrations.
Discover how Annum’s integrated marketing solution compares to other marketing planning tools.
Does Annum's integrated marketing platform integrate with project management tools?
Yes! We’ve partnered with Workato, the leading intelligent integration and workflow automation solution, to offer 2-way syncing with 1000+ apps. By setting up bidirectional syncs between Annum’s integrated marketing tool and project management apps, you can automatically aggregate all in-market tactics for strategic cross-channel planning while keeping people working in their preferred tools. Learn more about our integration services.
How long does it take to get up and running on Annum's integrated marketing solution?
A seasoned marketing leader and strategist designed Annum with a purpose built to guide integrated planning. Customers constantly remark about how intuitive Annum’s integrated marketing solution is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding, which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases, we recommended integrated planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our 5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's integrated marketing tool?
All calendar views within Annum can be exported as PDFs by using your browsers print function. The complete plan can also be exported as a CSV file by providing a date range.
