Holiday Calendars
& Seasonal Planning
Plan ahead for the holidays, observances, seasonal moments, and consumer events that matter to your audiences. Explore monthly printable calendars, seasonal marketing ideas, and planning insights to help you identify the moments that belong in your marketing plan.
Plan around the moments that matter
Marketing plans are shaped by more than campaigns and product launches. Holidays, cultural moments, school calendars, seasonal behaviors, and major consumer events can all influence when audiences are most receptive and what may be relevant to them.
These resources are designed to help marketers identify those moments early and incorporate the ones that make sense for their audiences, objectives, and plans.
Monthly holiday calendars
See the key holidays and observances for each month at a glance. Choose a month to explore important dates along with insights and marketing resources associated with the top annual consumer spending events and download the printable calendar for that month.
January
February
March
April
May
June
July
August
September
October
November
December
Seasonal marketing planning
Seasonal planning is about identifying the moments that are relevant to your audience, your brand, and what marketing is trying to accomplish. Use these guides to explore key seasonal events and behaviors, timing considerations, consumer insights, and ideas that can help inform your plan.
Super Bowl
8th largest consumer spending event of the year //The Super Bowl is the annual championship game of the...
Valentine’s Day
5th largest consumer spending event of the year //Valentine's Day, also called Saint Valentine's Day,...
St. Patrick’s Day
A top annual consumer spending event //St. Patrick's Day, also known as the Feast of St. Patrick, is a...
Easter
6th largest consumer spending event of the year //Easter arrives on April 5th in 2026. It is observed...
Mother’s Day
4th largest consumer spending event of the year //Mother's Day occurs annually on the second Sunday of...
Graduation Season
A top annual consumer spending event //Spring issues in graduation season as folks begin searching for...
Father’s Day
7th largest consumer spending event of the year //Father's Day occurs annually on the third Sunday of...
4th of July
A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday...
Back to College
2nd largest consumer spending event of the year //Every summer, college-bound students start preparing...
Back to School
3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day...
Halloween
9th largest consumer spending event of the year //Halloween brings out the kid in all of us with an...
Winter Holidays
Q4 winter holidays are the #1 consumer spending event of the year //Overall, holiday sales represent...
Thanksgiving
The official start of the holiday shopping season //Thanksgiving is a Federal Holiday which began as a...
Hanukkah
One of the winter holidays that drives consumer spending in Q4 //Hanukkah or Chanukah is is a Jewish...
Christmas
Main driver of Q4 consumer spending //Christmas Day is a Federal holiday and commemorates the birth of...
Kwanzaa
One of the winter holidays that drives consumer spending in Q4 //Kwanzaa is a celebration of African...
Plan seasonal activity with purpose
Before adding a holiday or seasonal moment to the marketing plan, consider whether it is relevant to the audience you need to reach, whether it supports a marketing objective, and whether your brand has something meaningful to contribute. The strongest seasonal planning starts with strategy, not the calendar.
Explore our guides to marketing planning and strategy.
Get monthly holiday calendars delivered to your inbox
Stay ahead of upcoming holidays, observances, and seasonal marketing opportunities with timely planning resources from Annum.
Bring seasonal activity into the broader marketing plan
Seasonal moments are only one part of the marketing plan. Annum’s unified marketing planning software helps teams see initiatives and tactics across channels, audiences, objectives, and time periods in one connected plan. Learn more.
