CONTENT MARKETING PLANNER
The Best Solution for Strategic Integrated Content Planning
Bring all your teams, channels, and content into one connected view to:
- Break down silos, spot gaps and disconnects
- Centralize all content plans, calendars, and initiatives in one place
- Drive stronger results across every touchpoint
Get everyone and everything on the same page
Annum’s patented content marketing planner gets your whole team aligned around the holistic customer experience so you can plan smarter, together.
Intuitively guides
content planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
See cultural moments and insights in context
Increase the relevance of your messaging and optimize timing by enabling Annum’s Calendars of Interest. Access holidays, observances, and seasonal customer insights directly with our content marketing planner.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s content marketing platform makes it easy to reference your historical data. View past months to assess how content contributed to results so you can optimize your approach. Easily ramp up and transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s content marketing planner integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our content marketing planner
“We can see what campaigns need to be adjusted so they don’t conflict with others, and our staff can see that we have clear plans for effectively marketing everything in a timeframe that makes sense for our brand.”
Megan R, VP of Marketing and Communications
> G2 Review
“Annum has been a backbone of our content and campaign strategy at a B2B organization. We’ve had the opportunity to onboard multiple teams and have several users that are in this tool every day adding activities and strategic plans. It serves as a tool for those doing tactical work as well as for our c-suite executives to see what is going on with our channels. There isn’t another tool on the market that tops it and does what you need.”
Ashley R, Sr Manager Content Strategy
>Capterra Review
“With Annum, I have one place to look, one system instead of all my madness everywhere. I no longer feel like I might be forgetting something.”
Hailey L, Brand, and Project Aviation Officer
> Case Study
For Small, Mid-sized, and Large Teams
Annum’s content marketing planner scales to meet your needs as you add team members and grow your martech stack
For Complex Multi-Faceted Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
You’re already publishing content across multiple channels.
To drive more revenue, your content needs to be sequenced across channels to advance the customer journey.
Gain alignment and deliver better results
Simplify collaboration, align content across channels, and deliver a more consistent brand experience with Annum’s content marketing planner.
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Content Marketing Planner FAQs
How does Annum's content marketing planner work?
Annum’s content marketing planner is built around your marketing channels, giving you the flexibility and visibility needed to manage both high-level strategy and day-to-day execution. Whether you’re overseeing campaigns or coordinating content timelines, you can easily switch between daily, monthly, or multi-month calendar views to stay fully informed.
Quickly map out and manage core marketing initiatives like campaigns, product launches, promotions, content themes, and key dates—all displayed consistently across every view so your strategic priorities are always front and center.
Connect individual tactics directly to larger initiatives, and filter by campaign or channel to ensure balanced, consistent content delivery across all platforms. Use strategic tagging to sort and view tactics by journey stage, marketing objective, or audience segment, making it easier to plan with intent and act with precision.
Click into any tactic or initiative to access detailed data, helping your team make smarter, faster, and more aligned decisions.
Annum’s content marketing planner brings your entire strategy into one powerful, intuitive platform—so your content works harder, together.
Why do we need a content marketing planner when we already have a project management tool?
Project management tools are built for execution. They help teams track tasks, subtasks, deadlines, and workloads—showing what needs to be done next. But when it comes to strategic planning, they fall short.
If you’re managing content across multiple channels and timeframes, a task list isn’t enough. Project management platforms don’t offer visibility into your full content strategy. There’s no simple way to see what’s in the market today, what’s coming up next month, or what launched last month. You can’t easily evaluate cross-channel content coverage, identify gaps or overlaps, or align your efforts with key marketing goals.
Without a centralized content planner, your strategy becomes fragmented. Teams lose sight of the bigger picture, and the customer experience suffers.
That’s where Annum’s content planner comes in.
Built specifically for integrated content marketing planning, Annum gives you a complete view of your initiatives and tactics—showing what’s happening when, and how it supports your business objectives. Once the strategic plan is approved, your team can shift to execution, using familiar project management tools—but now with the full strategic context in place.
Annum integrates seamlessly with your workflow, syncing data between your content planner and your project tools so execution stays aligned with your strategy automatically. custom integrations
Explore how Annum’s content planner brings clarity, consistency, and control to your marketing operations. Compare to other marketing planning tools.
Does Annum's content marketing platform integrate with project management tools?
Annum’s content calendar planner integrates with over 1,000 apps through our partnership with Workato, a leader in intelligent integration and workflow automation. With bidirectional syncing between Annum and your project management tools, you can automatically pull in all in-market tactics for centralized, strategic planning, without disrupting your team’s existing workflows.
This integration keeps your execution tools and strategic calendar in perfect sync, allowing your teams to continue working in their preferred platforms while maintaining full visibility across all channels and timelines.
Learn more about how our integration services streamline your content marketing operations.
How long does it take to get up and running on Annum's content marketing planner?
A seasoned marketing leader and strategist designed Annum with a purpose built to guide integrated planning. Customers constantly remark about how intuitive Annum’s content marketing platform is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding, which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases, we recommended integrated planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our 5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's content marketing tool?
All calendar views within Annum can be exported as PDFs by using your browsers print function. The complete plan can also be exported as a CSV file by providing a date range.
