CONTENT CALENDAR SOFTWARE
The Best Software for Integrated Content Planning
Bring all your teams, channels, and content into one connected view to:
- Eliminate silos, spot gaps, and disconnects
- Align messaging and simplify collaboration
- Drive stronger results across every touchpoint
Centralize your content planning
Annum’s patented content calendar software gets your whole team aligned around the customer experience so you can play smarter, together.
Seamlessly guides
content planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
See cultural events and insights in context
Be more relevant in your communications and more strategic with your timing by turning on Annum’s Calendars of Interest to see holidays, observances, and seasonal customer insights in context within the content calendar views.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s content calendar app makes it easy to reference your historical data. View past months to assess how tactics contributed to results so you can optimize your approach. Easily ramp up and transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s content calendar software integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our content calendar app
“Line of sight across our corporate communications teams was difficult with our previous tool. So much so that team members opted not to use it. Now, we have a tool with a more intuitive user experience that helps us understand who is working on what and when, and where we can align on project efforts.”
Gabby G, Social Media Strategist
G2 Review
“Annum has been a backbone of our content and campaign strategy at a B2B organization. We’ve had the opportunity to onboard multiple teams and have several users that are in this tool every day adding activities and strategic plans. It serves as a tool for those doing tactical work as well as for our c-suite executives to see what is going on with our channels. There isn’t another tool on the market that tops it and does what you need.”
Ashley R, Sr Manager Content Strategy
Capterra Review
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy, you start asking whether you should be doing it.”
Meg K, Marketing Communications Coordinator
> Case Study
For Small, Mid-sized, and Large Teams
Annum’s content calendar software scales to meet your needs as you add team members and grow your martech stack
For Complex Multi-Faceted Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
Being everywhere isn’t a strategy.
Aligning content across channels to advance the customer journey is.
Unlock alignment. Unleash Revenue.
Simplify workflows, connect cross-channel teams, and craft unified customer journeys with Annum’s content calendar software.
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Content Calendar Software FAQs
How does Annum's software for content calendars work?
Annum’s content calendar tool is designed around marketing channels and flexibly adapts to give you the clarity and insights you need, whether you’re managing high-level strategy or digging into granular details. Effortlessly view your plans by time of day, within a full-month calendar, or across a multi-month timeline for complete perspective.
Easily set up and track key initiatives such as campaigns, promotions, monthly themes, and critical dates, all prominently displayed across every view to keep your strategy front and center. Connect tactics directly to these initiatives and filter by them to optimize your cross-channel coverage.
Plus, tag and filter tactics based on strategic priorities like customer journey phase, marketing objectives, and target audience segments. Dive into any initiative or tactic with a simple click to access comprehensive supporting data—empowering you to make smarter, data-driven content marketing decisions at every level.
Why do we need content calendar software when we already have a project management tool?
Project management tools are designed to help coordinate and enhance the efficiency of task execution. They show team members their current to-do lists, tasks, subtasks, due dates, and project assets. Once completed, tasks are hidden to only show what needs to be worked on next.
However, project management tools are not built for strategic integrated planning. They don’t offer a way to see the full content marketing strategy or manage it across time and channels. There’s no visibility into what’s currently in market, what’s coming up next month, or what launched last month. You can’t easily track campaign coverage across channels, or identify gaps, overlaps, and missed opportunities in the content plan. Without a unified content calendar software, teams lose control of the overall marketing strategy and the customer experience becomes fragmented.
Annum’s content calendar software is purpose-built for strategic integrated planning. It shows exactly which initiatives and tactics are scheduled and when, all aligned with your marketing and business objectives. Once the strategic marketing plan is approved, teams can move into execution mode. Project management tools are then used to manage tasks and subtasks—but now with full context and clarity. Annum integrates with your project management systems to automate this transition, keeping everything in sync. custom integrations.
Learn more about how Annum’s integrated content calendar software compares to traditional project management and marketing planning tools. compare to other marketing planning tools.
Does Annum's content calendar software integrate with project management tools?
Yes! We’ve partnered with Workato, the leading intelligent integration and workflow automation solution, to offer 2-way syncing with 1000+ apps. By setting up bidirectional syncs between Annum’s content calendar tool and project management apps, you can automatically aggregate all in-market tactics for strategic cross-channel planning while keeping people working in their preferred tools. Learn more about our integration services.
How long does it take to get up and running on Annum's content calendar tool?
A seasoned marketing leader and strategist designed Annum with a purpose built to guide integrated planning. Customers constantly remark about how intuitive Annum’s marketing calendar software is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding, which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases, we recommended integrated planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our 5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's content calendar software?
All calendar views within Annum can be exported as PDFs by using your browser’s print function. All tactics can be exported as a CSV file by providing a date range.
