CAMPAIGN CALENDAR
The Best Software for Strategic Integrated Campaign Planning
Centralize campaigns, channels, and content in a single unified calendar to:
- Pinpoint planning gaps and overlaps
- Deliver seamless, consistent customer experiences
- Drive stronger results across every touchpoint
Get everyone and everything on the same page
Annum’s patented campaign calendar centers cross-functional teams on the omnichannel customer experience for strategic integrated planning
Intuitively guides integrated campaign planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
View cultural events and insights in context
Be more relevant in your communications and more strategic with your timing by turning on Annum’s Calendars of Interest to see holidays, observances, and seasonal customer insights in context within our marketing campaign calendar views.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s campaign calendar makes it easy to reference your historical data. View past months to assess how tactics contributed to results so you can optimize your approach. Easily ramp up and transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s campaign calendar integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our campaign calendar
“My favorite feature is the Initiatives section. We can plan campaigns and events at a high level and attach tactics that individual team members can work on and contribute to the larger project.”
Kelsie M, Creative Manager
> Case Study
“There isn’t another tool on the market that tops it and does what you need. We like how it’s pre-built for marketers (with channels, campaigns, tactics), easy to use, color coordinated, and customizable. The several views help our multiple stakeholders get the exact view they are looking for and help them understand our campaigns and objectives. It’s been essential to our marketing success!”
Ashley R, Sr Manager Content Strategy
>Capterra Review
“If you’re looking for a tool to provide organization and clarity to your cross-functional marketing team, Annum provides that exact solution. Have instant visibility across teams, track campaigns, and improve line of sight for collaborative projects all in one place.”
Gabby G, Social Media Strategist
>G2 Review
For Small, Mid-sized, and Large Teams
Annum’s campaign calendar scales to meet your needs as you add team members and grow your martech stack
For Complex Multi-Faceted Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
You’re already marketing across multiple channels.
To drive more revenue, your channels need to work together to advance the customer journey.
Activate cross-channel alignment and fuel unstoppable growth
Streamline communication, foster cross-channel collaboration, and create more cohesive customer experiences with Annum’s marketing campaign calendar.
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Campaign Calendar FAQs
How does Annum's marketing campaign calendar work?
Annum’s campaign calendar gives you unmatched visibility and control over your entire marketing strategy.
Its dynamic data model is organized by marketing channel and flexes to show your plans at every level—by time of day, full month, or across a multi-month campaign timeline.
Map out key initiatives like campaigns, promotions, product launches, and seasonal themes. See these initiatives anchored clearly across the top of all views, keeping your strategy front and center as you plan.
Connect every tactic—email, social, paid media, content, events—to the campaigns they support. Filter by initiative to quickly assess cross-channel coverage, close gaps, and align your team’s efforts.
Tag tactics by journey phase, marketing objective, or target audience to further refine your planning and ensure relevance at every touchpoint. Click into any campaign or tactic to see the supporting data and context. View a brief demo.
Why do we need a campaign calendar when we already have a project management tool?
They aren’t designed to give you a holistic view of your campaign activity. There’s no way to see what’s live right now, what’s coming next, or what already ran. No way to evaluate cross-channel coverage, align tactics to strategy, or spot gaps and overlaps in your campaign plan.
When marketing teams operate only inside project management tools—with no unified campaign calendar—they lose visibility, alignment, and ultimately control of the customer experience.
Annum’s marketing campaign calendar software was built for strategic integrated planning. It gives you a centralized, visual plan of what campaigns and tactics are happening when, across all channels, aligned to your marketing and business goals. Once your strategic plan is approved, execution begins—this is where project management tools come in.
Annum bridges the gap, integrating seamlessly to automate workflows and pass campaign tactics into your preferred project management tools for implementation. Take a look at our custom integrations.
Discover how Annum’s integrated marketing calendar compares to other marketing planning tools.
Does Annum's campaign calendar integrate with project management tools?
Yes! We’ve partnered with Workato, the leading intelligent integration and workflow automation solution, to offer 2-way syncing with 1000+ apps. By setting up bidirectional syncs between Annum’s marketing campaign calendar and project management apps, you can automatically aggregate all in-market tactics for strategic cross-channel planning while keeping people working in their preferred tools. Learn more about our integration services.
How long does it take to get up and running on Annum's campaign calendar?
Annum was designed by a seasoned marketing leader and strategist and purpose-built to guide integrated planning. Customers constantly remark about how intuitive Annum’s campaign calendar software is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding, which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases, we recommended integrated planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our 5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's campaign calendar?
All calendar views within Annum can be exported as PDFs by using your browsers print function. The complete plan can also be exported as a CSV file by providing a date range.
