ONE INTEGRATED PLAN OF RECORD

Why Annum

Annum brings strategy, initiatives, campaigns, channels, and tactics together in one unified planning environment — giving marketing teams the visibility to strengthen alignment, improve planning decisions, and build more effective integrated marketing plans.

See Your Entire Marketing Plan
Understand How it All Fits Together

Marketing plans are often scattered across spreadsheets, presentations, calendars, project management platforms, and individual channel tools. That makes it difficult to see the complete plan — and even harder to understand whether marketing activity is aligned to the strategy, audiences, objectives, and initiatives it is meant to support.

Annum gives marketing teams one integrated plan of record.

It brings strategy, initiatives, campaigns, and tactics together in a shared planning environment so teams can see the big picture, examine the details, and make stronger planning decisions before work goes into market.

Plan From Strategy to Execution

Connect strategic priorities and objectives to the campaigns and tactics that bring them to life.

Annum makes the relationship between strategy and planned activity visible, so teams can see how the work supports what marketing is trying to accomplish.

 See the Whole Marketing Plan in One Place

Bring plans across channels, teams, brands, and business units into a shared planning environment instead of piecing them together across spreadsheets, presentations, and calendars.

With the full plan in view, marketers can see patterns, gaps, overlaps, and opportunities that are difficult to identify when planning is fragmented.

Assess and Strengthen the Plan Before Execution

Evaluate the plan by initiative, objective, audience, channel, and time period before work goes into market.

Annum helps teams identify gaps, timing issues, competing activity, and opportunities for stronger integration while there is still time to improve the plan.

Replace fragmented planning — without replacing the tools that work

For some teams, Annum replaces disconnected spreadsheets, presentations, and calendars with one shared planning environment.

For others, it works alongside project management and execution platforms, providing the strategic planning layer that connects the broader marketing plan.

Either way, Annum gives marketers a more complete, current view of the plan without forcing every team into the same workflow.

See Why Marketing Teams Choose Annum

All together now.

See your marketing plan as one connected whole.

Bring strategy, initiatives, campaigns, and tactics together so your team can plan with greater visibility, alignment, and confidence.