2021 Marketing Calendar
Tackle your 2021 marketing planning with a bird’s eye view of the year. Below you’ll find a printable calendar and an overview of consumer influences to help you flesh out your plans.
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2021 Marketing Planning Calendar
Our printable 2021 marketing calendar is a helpful guide for high level annual planning. It includes all US Federal Holidays and the top consumer spending events.
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Monthly Briefings
The following Monthly Briefings include individual printable calendars of holidays and popular occasions along with insights and marketing resources associated with the top annual consumer spending events.
Year 2021, MMXXI
2021 is a common year with 365 days starting on Friday of the Gregorian calendar. It is the 2021st year of the Common Era (CE) and Anno Domini (AD) designations, the 21st year of the 3rd millennium, the 21st year of the 21st century, and the 2nd year of the 2020s decade.
International Observances
International Year of Peace and Trust – United Nations
International Year of Creative Economy for Sustainable Development – United Nations
International Year of Fruits and Vegetables – United Nations
International Year for the Elimination of Child Labour – United Nations
Chinese Year of the Ox – from February 12th, 2021 to January 31, 2022
Seasons
Seasons begin on the 1st day of the month that includes the equinoxes and solstices per the meteorological definition.
Northern Hemisphere Seasons:
- Spring – March 1 to May 31, Spring Equinox March 20
- Summer – June 1 to August 31, Summer Solstice June 20
- Fall – September 1 to November 30, Autumnal Equinox September 22
- Winter – December 1 to February 29, Winter Solstice December 21
Seasons in the Southern Hemisphere are opposite to those in the Northern Hemisphere.
Top Consumer Spending Events
There are many factors that drive consumer purchases throughout the year. In order to help you optimize your marketing efforts, our printable calendars and monthly briefings are focusing on the top consumer spending events as identified and tracked by the National Retail Federation (NRF).
Below you will find consumer insights and marketing resources associated with each one of the top annual consumer spending events.
Super Bowl
8th largest consumer spending event of the year //The Super Bowl is the annual championship game of the National Football League...
Valentine’s Day
5th largest consumer spending event of the year //Valentine's Day, also called Saint Valentine's Day, began as a Western...
St. Patrick’s Day
A top annual consumer spending event //St. Patrick's Day, also known as the Feast of St. Patrick, is a long standing cultural...
Easter
6th largest consumer spending event of the year //Easter arrives on March 31st in 2024. It is observed with religious services...
Mother’s Day
4th largest consumer spending event of the year //Mother's Day occurs annually on the second Sunday of May and falls on May 12th...
Graduation Season
A top annual consumer spending event //Spring issues in graduation season as folks begin searching for gift ideas and plan...
Father’s Day
7th largest consumer spending event of the year //Father's Day occurs annually on the third Sunday of June and falls on June...
4th of July
A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday commemorating the July 4, 1776...
Back to College
2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to...
Back to School
3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is...
Halloween
9th largest consumer spending event of the year //Halloween brings out the kid in all of us with an opportunity to disguise...
Winter Holidays
Q4 winter holidays are the #1 consumer spending event of the year //Overall, holiday sales represent about 20 percent of annual...
Thanksgiving
The official start of the holiday shopping season //Thanksgiving is a Federal Holiday which began as a day of giving thanks for...
Hanukkah
One of the winter holidays that drives consumer spending in Q4 //Hanukkah or Chanukah is is a Jewish holiday that is observed...
Christmas
Main driver of Q4 consumer spending //Christmas Day is a Federal holiday and commemorates the birth of Jesus Christ. It is...
Kwanzaa
One of the winter holidays that drives consumer spending in Q4 //Kwanzaa is a celebration of African American culture observed...
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