OMNICHANNEL MARKETING PLATFORM
The Best Software for Strategic Integrated Omnichannel Planning
Bring all your campaigns, channels, content, and plans into one unified view so you can:
- Uncover new opportunities and address gaps
- Deliver seamless, consistent customer experiences
- Maximize revenue by aligning every touchpoint
Drive collaboration with shared understanding
Annum’s patented omnichannel marketing platform unites cross-functional teams around the customer experience to enable strategic, integrated planning.
Intuitively guides omnichannel planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
View cultural events and insights in context
Increase the relevance of your messaging and optimize timing by enabling Annum’s Calendars of Interest. Access holidays, observances, and seasonal customer insights directly with our omnichannel marketing software.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s omnichannel marketing platform makes it easy to reference your historical data. View past months to assess how tactics contributed to results so you can optimize your approach. Easily ramp up and transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s omnichannel marketing platform integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our omnichannel marketing software
“Aunnum has allowed the team to move from clunky excel spreadsheets to a tool that illuminates not only our goals and objectives, but allows us to illustrate our actions proactively out to our cross-functional partners.”
Joe P, Senior Director of Marketing
>G2 Review
“By far, the biggest benefit of Annum is having a birdseye view of all marketing activities – and their associated costs. Annum allows us to manage ad spend and other marketing costs in one place. It provides cross-team visibility into marketing, which is very useful if you have a large team that operates in silos”
Karen S, Small Business Owner
>G2 Review
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy, you start asking whether you should be doing it.”
Meg K, Marketing Communications Coordinator
> Case Study
For Small, Mid-sized, and Large Teams
Annum’s omnichannel marketing platform scales to meet your needs as you add team members and grow your martech stack
For Complex Multi-Faceted Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
Being everywhere isn’t a strategy. Aligning content across channels to advance the customer journey is.
Gain alignment and drive more revenue
Streamline communication, foster cross-channel collaboration, and create more cohesive customer experiences with Annum’s omnichannel marketing platform.
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Omnichannel Marketing Platform FAQs
How does Annum's omnichannel marketing software work?
Annum’s omnichannel marketing platform is built on a dynamic data model, organized by marketing channel and designed to give you clear visibility and actionable insights—whether you’re looking at the big picture or drilling into the details. View your marketing plans by time of day, across a full monthly calendar, or spanning a multi-month timeline.
Plan and manage key initiatives like campaigns, promotions, themes, and critical dates—all clearly displayed across views for a unified understanding of your omnichannel strategy. Link tactics directly to initiatives, then filter and refine to ensure balanced coverage across every channel.
Tag and organize tactics by strategic dimensions such as customer journey phase, business objective, and audience segment to plan with precision. Click into any initiative or tactic to view detailed supporting data and ensure every move is aligned.
See how Annum’s omnichannel marketing platform can help unify your strategy. View a brief demo.
Why do we need omnichannel marketing software when we already have a project management tool?
Project management tools are built to streamline task execution. They help teams track to-do lists, subtasks, deadlines, and deliverables. Once tasks are marked complete, they’re hidden—keeping the focus on what’s next.
But project management tools aren’t built for strategic, omnichannel marketing planning. They don’t provide a complete view of the customer experience. There’s no way to see what’s live in the market today, what’s planned for next month, or what ran last month. You can’t easily assess cross-channel coverage or identify gaps, overlaps, or missed opportunities across campaigns. When marketing teams operate only in task-based tools, without a centralized marketing plan of record, they risk losing clarity, coordination, and control over the full customer journey.
Annum’s omnichannel marketing platform was purpose-built for strategic, integrated planning. It shows when and where initiatives and tactics are scheduled, aligned to business goals and customer experience strategies. Once a plan is approved, teams can shift into execution, creating detailed project plans with tasks and subtasks. This is where traditional project management tools come into play—and Annum integrates seamlessly, automating workflows and ensuring alignment from strategy through execution. custom integrations.
Discover how Annum’s omnichannel marketing platform compares to other marketing planning tools.
Does Annum's omnichannel marketing platform integrate with project management tools?
We’ve partnered with Workato, the leading integration and workflow automation platform, to deliver powerful 2-way syncing with over 1,000 apps. By connecting Annum’s omnichannel marketing planner with your existing project management tools, you can automatically aggregate all in-market tactics for strategic cross-channel visibility, without disrupting your team’s preferred workflows.
Teams can keep working where they’re most comfortable, while Annum ensures everything rolls up into a unified marketing plan.
Explore our integration services to see how you can streamline operations and improve strategic planning.
How long does it take to get up and running on Annum's omnichannel marketing platform?
A seasoned marketing leader and strategist designed Annum with a purpose built to guide integrated planning. Customers constantly remark about how intuitive Annum’s omnichannel marketing platform is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding, which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases, we recommended omnichannel planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our 5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's omnichannel marketing platform?
All calendar views within Annum can be exported as PDFs by using your browsers print function. The complete plan can also be exported as a CSV file by providing a date range.
