MARKETING PLANNER
The Best Software for Integrated Marketing Planning
Bring all your campaigns, channels, content, and plans together in one unified view so you can:
- Plan smarter with a full view of all marketing activity
- Coordinate teams and channels with greater clarity
- Turn strategy into measurable results
Align teams around one unified marketing plan
Annum’s patented marketing planner software brings strategy, content, and execution together—so teams stay focused, informed, and moving in the same direction.
Simplifies strategic marketing planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
View cultural events and insights in context
Increase the relevance of your messaging and optimize timing by enabling Annum’s Calendars of Interest. Access holidays, observances, and seasonal customer insights directly within our marketing planner.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s marketing strategy planner makes it easy to reference your historical data. View past months to assess how tactics contributed to results so you can optimize your approach. Easily ramp up and transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s marketing planner integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our marketing planner software
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy you start asking whether you should be doing it.”
Meg K, Marketing Communications Coordinator
> Case Study
“Annum has been a backbone of our content and campaign strategy at a B2B organization. We’ve had the opportunity to onboard multiple teams and have several users that are in this tool every day adding activities and strategic plans. It serves as a tool for those doing tactical work as well as for our c-suite executives to see what is going on with our channels. There isn’t another tool on the market that tops it and does what you need.”
Ashley R, Sr Manager Content Strategy
>Capterra Review
“We can see what campaigns need to be adjusted so they don’t conflict with others and our staff can see that we have clear plans for effectively marketing everything in a timeframe that makes sense for our brand.”
Megan R, VP of Marketing and Communications
>G2 Review
For Small, Mid-sized, and Large Teams
Annum’s marketing planner tool scales to meet your needs as you add team members and grow your martech stack
For Complex Multi-Faceted Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
Marketing across channels isn’t enough, success comes when all the channels work together to move the customer forward.
Create alignment that fuels revenue growth
Simplify team coordination, boost collaboration across channels, and deliver seamless customer journeys using Annum’s marketing planner software.
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Marketing Planner Software FAQs
How does Annum's marketing planner work?
Annum’s powerful marketing planner features a dynamic data model organized by marketing channel, giving you complete visibility and actionable insights at both a strategic and detailed level. Easily view your marketing plans by time of day, monthly calendar, or across multiple months for a comprehensive timeline view.
With Annum’s marketing planner software, you can effortlessly set up and manage key initiatives like campaigns, promotions, monthly themes, and important dates. These core components are clearly displayed across all views, helping you stay aligned with your overall strategy.
Link individual tactics directly to your key initiatives, and use customizable filters to optimize cross-channel coverage. Tag and sort tactics by strategic priorities such as customer journey stage, marketing objectives, and audience segments, ensuring every action supports your goals.
Dive deeper into any initiative or tactic to access detailed supporting data—empowering smarter, data-driven marketing decisions.
Why do we need a strategic marketing planner when we already have a project management tool?
Project management tools help teams manage tasks, to-do lists, subtasks, due dates, and project assets efficiently. They keep the focus on what needs to be done next by hiding completed tasks. However, these tools aren’t designed for strategic, integrated marketing planning.
Without a comprehensive marketing planner, it’s impossible to get a holistic view of the customer experience. You can’t see all campaigns currently in market, what’s scheduled for next month, or what ran last month. There’s no easy way to assess cross-channel coverage or identify gaps, overlaps, and opportunities across your marketing plan. When teams rely solely on project management tools without a unified marketing plan of record, they risk losing control over the customer journey.
Annum’s marketing planner software was built specifically for strategic integrated planning. It clearly shows when initiatives and tactics are scheduled to support your marketing and business objectives. Once the strategic plan is approved, teams transition into execution mode. Project plans are then created, breaking tactics into manageable tasks and subtasks. Annum seamlessly integrates with project management tools to automate workflows with custom integrations.
Discover how Annum’s integrated marketing planner compares to other marketing planning tools.
Does Annum's marketing planner tool integrate with project management apps?
Yes! We’ve partnered with Workato, the leading intelligent integration and workflow automation solution, to offer 2-way syncing with 1000+ apps. By setting up bidirectional syncs between Annum’s marketing planner software and project management apps, you can automatically aggregate all in-market tactics for strategic cross-channel planning while keeping people working in their preferred tools. Learn more about our integration services. integration services.
How long does it take to get up and running on Annum's strategic marketing planner?
A seasoned marketing leader and strategist designed Annum with a purpose built to guide integrated planning. Customers constantly remark about how intuitive Annum’s marketing planner software is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding, which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases, we recommended integrated planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our 5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's integrated marketing planner software?
All calendar views within Annum can be exported as PDFs by using your browsers print function. The complete plan can also be exported as a CSV file by providing a date range.
