EDITORIAL CALENDAR APPLICATION
The Best Software for Strategic Integrated Editorial Planning
Bring all content, channels, and campaigns together in one unified view so you can:
- Spot gaps and opportunities
- Create cohesive customer experiences
- Drive more revenue
Eliminate silos. Empower unified action.
Annum’s patented editorial calendar application centers cross-functional teams on the omnichannel customer experience for strategic integrated planning
Intuitively guides integrated editorial planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
View cultural events and insights in context
Enhance relevance and improve timing by activating Annum’s Calendars of Interest. View holidays, observances, and seasonal insights directly within our editorial calendar application.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s editorial calendar application makes it easy to reference past content and publishing cycles. Quickly review previous months to see what resonated, fine-tune your editorial strategy, and seamlessly transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s editorial calendar application integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our editorial calendar application
“Annum is a single, visual dashboard of strategy in action. Having a central gathering point of cross-channel tactical activity keeps all stakeholders on the same page, provides for greater clarity and consistency, and most importantly ensures the best, repeatable outcomes.”
Brian M, General Manager
> Case Study
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy, you start asking whether you should be doing it.”
Meg K, Marketing Communications Coordinator
>Case Study
“Annum allows various teams in Marketing, digital, communications, internal relations and social to quickly see what everyone is working on, how things can be leveraged across channels and platforms, and what goals are being met by each element of the integrated Marketing plan.”
Mariana Q, Sr Director Marketing
>Capterra Review
For Small, Mid-sized, and Large Teams
Annum’s editorial calendar application scales to meet your needs as you add team members and grow your martech stack
For Complex Multi-Faceted Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
More content isn’t the goal. Coordinated content that moves customers forward is.
Align your content strategy to accelerate revenue
Simplify collaboration, align content across channels, and deliver a more consistent brand experience with Annum’s editorial calendar software.
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Editorial Calendar Application FAQs
How does Annum's editorial calendar application work?
Annum’s editorial calendar application gives you complete visibility into your content strategy across channels and timelines.
Its dynamic data model is organized by publishing channel and built to flex, so you can zoom out for a high-level overview or zoom in to manage the details. View your editorial plans by time of day, within a full-month layout, or across a multi-month timeline.
Easily map out key editorial initiatives like campaigns, themes, and content pillars—then see them anchored across the top of all calendar views. Connect every post, article, or asset to your strategic initiatives and filter by them to ensure aligned, cross-channel coverage.
Go deeper by tagging content according to journey phase, messaging objective, or target audience segment—then filter to optimize for purpose and impact. Click into each tactic or theme to see supporting data and context. View a brief demo.
Why do we need an editorial calendar tool when we already have a project management app?
Project management tools are great for managing tasks, to-do lists, and deadlines. But once a task is checked off, it disappears—along with the visibility needed to understand how content connects to broader campaigns, customer journeys, or strategic priorities.
Traditional task-based tools don’t show you what’s currently live, what’s coming next, or what’s already run. They lack a holistic view of your publishing activity across channels, making it impossible to spot gaps, overlaps, or alignment opportunities in your content strategy.
That’s where Annum’s editorial calendar application stands apart.
Built specifically for strategic content planning, Annum helps you map and visualize key editorial initiatives and align them across channels and timeframes. You get a clear, real-time view of your entire publishing ecosystem: what’s in market, what’s next, and how everything supports your marketing goals.
Once the strategic tactical plan is approved, the team moves into implementation. Project plans are created, and tactics are broken down into tasks and subtasks. This is where project management tools come into play, and Annum automates the workflow with custom integrations.
Learn more about how Annum’s editorial calendar software compares to other marketing planning tools. Compare to other marketing planning tools.
Does Annum's editorial calendar application integrate with project management tools?
Annum’s editorial calendar application integrates with over 1,000 apps through our partnership with Workato, a leader in intelligent integration and workflow automation. With bidirectional syncing between Annum and your project management tools, you can automatically pull in all in-market tactics for centralized, strategic planning, without disrupting your team’s existing workflows.
This integration keeps your execution tools and strategic calendar in perfect sync, allowing your teams to continue working in their preferred platforms while maintaining full visibility across all channels and timelines.
Learn more about how our integration services streamline your content application operations.
How long does it take to get up and running on Annum's editorial calendar application?
Annum was designed by a seasoned marketing leader and strategist and purpose-built to guide integrated planning. Customers constantly remark about how intuitive Annum’s editorial calendar software is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding, which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases, we recommended integrated planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our 5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's editorial calendar application?
All calendar views within Annum can be exported as PDFs by using your browsers print function. The complete plan can also be exported as a CSV file by providing a date range.
