CONTENT MARKETING CALENDAR
The Best Software for Integrated Content Marketing Planning
Centralize campaigns, content, and channels in a single calendar to:
- Uncover opportunities and spot gaps across the entire marketing landscape
- Create cohesive customer journeys
- Drive stronger results across every touchpoint
Get everyone and everything on the same page
Annum’s patented content marketing calendar centers cross-functional teams on the omnichannel customer experience for strategic, integrated planning
Seamlessly guides content planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
View cultural events and insights in context
Be more relevant in your communications and more strategic with your timing by turning on Annum’s Calendars of Interest to see holidays, observances, and seasonal customer insights in context within our content marketing calendar views.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s content marketing calendar makes it easy to reference your historical data. View past months to assess how tactics contributed to results so you can optimize your approach. Easily ramp up and transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s marketing content calendar integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our content marketing calendar
“We now have a plan of record, which would have been an absolute gold mine when I joined the bank. What used to take me going through multiple documents, emails, and calendars, I can now do solely through Annum.”
Hailey L, Brand, and Project Activation Officer
> Case Study
“Annum has been integral to our marketing planning and strategy. It’s easy to use and pre-built, so we were able to get our marketing calendar up and running quickly. The team is quick to answer any of our questions and train the team. A team of 15+ is in this tool daily. From tactical executors to C-suite, this tool has been helpful to have full visibility into our marketing strategy and plan.”
Ashley R, SR Manager, Content Strategy
>G2 Review
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy, you start asking whether you should be doing it.”
Meg K, Marketing Communications Coordinator
>Case Study
For Small, Mid-sized, and Large Teams
Annum’s content marketing calendar scales to meet your needs as you add team members and grow your martech stack
For Complex Multi-Faceted Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
Being everywhere isn’t a strategy. Aligning content across channels to advance the customer journey is.
Create alignment that fuels revenue growth
Streamline communication, foster cross-channel collaboration, and create more cohesive customer experiences with Annum’s content marketing calendar.
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Content Marketing Calendar FAQs
How does Annum's content marketing campaign planner work?
Annum’s content marketing calendar is built to give you clarity and control over your entire omnichannel plan. Designed around marketing channels, it adapts to your needs, whether you’re managing high-level editorial planning or digging into the details of daily execution. View your content plans by time of day, in a full-month calendar, or across a multi-month timeline for complete strategic visibility.
Easily organize and track core content initiatives like campaigns, promotions, editorial themes, and content pillars—all displayed across every view so your content strategy stays front and center. Connect individual tactics and pieces of content directly to these initiatives and filter by them to ensure cohesive cross-channel storytelling.
Go deeper by tagging and filtering content by customer journey stage, marketing objectives, and audience segments. With a simple click, dive into any initiative or tactic to access supporting assets and metadata, empowering your team to make informed, data-driven content decisions at every level. View a brief demo.
Why do we need a marketing content marketing calendar when we already have a project management tool?
Project management tools are built for task execution, not for marketing campaign planning. They help teams stay on top of to-do lists, deadlines, and deliverables, but they don’t provide visibility into the broader campaign strategy. You can’t see what’s currently in market, what’s coming up next, or what’s already launched. There’s no clear view across channels to track campaign coverage, identify content gaps, or avoid overlaps.
That’s where Annum’s marketing campaign calendar comes in.
Project management tools are built to track tasks, not to plan your content marketing strategy. They help teams manage to-do lists, subtasks, deadlines, and assets efficiently. Once a task is complete, it disappears, making it easier to focus on what’s next, but impossible to see the bigger picture.
But content marketing requires more than task execution. Project management tools weren’t designed to plan, visualize, or manage a full content marketing strategy across time and channels. They don’t show what content is currently live, what’s launching next, or how campaigns performed last month. You can’t easily see how channels overlap, where gaps exist, or whether your messaging is cohesive. Without a unified content calendar, strategy slips, and the customer experience becomes disjointed.
That’s why teams use Annum’s content marketing calendar—a tool purpose-built for strategic, integrated planning. Annum shows exactly what content and campaigns are scheduled, when they’ll go live, and how they align with your marketing and business goals. Once the strategy is locked, execution can shift into your team’s project management tools—but now with full clarity and context.
Annum seamlessly integrates with your project management systems to automate that transition and keep your content plans in sync, so strategy and execution stay aligned every step of the way. View our custom integrations.
Discover how Annum’s integrated marketing calendar compares to other marketing planning tools.
Does Annum's content marketing calendar integrate with project management tools?
Yes! We’ve partnered with Workato, the leading intelligent integration and workflow automation solution, to offer 2-way syncing with 1000+ apps. By setting up bidirectional syncs between Annum’s content marketing calendar and project management apps, you can automatically aggregate all in-market tactics for strategic cross-channel planning while keeping people working in their preferred tools. Learn more about our integration services.
How long does it take to get up and running on Annum's content marketing calendar?
A seasoned marketing leader and strategist designed Annum with a purpose built to guide integrated planning. Customers constantly remark about how intuitive Annum’s calendar for content marketing is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding, which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases, we recommended integrated planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our
5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's content marketing calendar?
All calendar views within Annum can be exported as PDFs by using your browsers print function. The complete plan can also be exported as a CSV file by providing a date range.
