CASE STUDIES
Integrated Omnichannel Planning, Unlocked
Enabling Independent Brand Planning with a Unified Roll-Up View
“The ability to have nested plans was a really strong selling point for us. We work across many different brands and loved that we could see these brands together and separately, making the platform effective whether we’re working cross-brand or cross-channel.”
Vacation Rental Industry | Multiple Brands | Large Team | 1 Lead Plan, 4 Nested Plans
Centralized Strategic Planning with Multiple Agency Partners
“We’re all on the same page which I love! It’s very collaborative and allows us to have full transparency into what is going on.”
“Annum has really alleviated a lot of back and forth emails and clarifying meetings, now the process is very streamlined.”
Beauty Industry | Small Team | 3 Agency Partners | 1 Unified Plan
A Shared Calendar Delivers Collaborative Planning Across 14 Channels
“My favorite feature is the Initiatives section. We can plan campaigns and events at a high level and attach tactics that individual team members can work on and contribute to the larger project.”
Logistics & Transportation Industry | Small Team | 1 Unified Plan
Working Smarter with an Integrated Calendar for Content Marketing
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy you start asking whether you should be doing it.”
Marketing Staffing & Recruiting Industry | Small Team | 1 Unified Plan
From Five Disconnected Planning Tools to One Omnichannel Marketing Calendar
“We now have a plan of record, which would have been an absolute gold mine when I joined the bank. What used to take me going through multiple documents, emails, and calendars – I can now do solely through Annum.”
Banking Industry | Small Team | 1 Unified Plan
Simplifying Marketing Planning with One Clear, Centralized Calendar
“Because we have a central place to track everything, it provides a quicker way to add and update our planned content. We don’t have to chase down multiple calendars or documents.”
Agricultural & Chemical Manufacturing Industry | Small Team | 2 Independent Plans
Stop wrestling with spreadsheets.


