CASE STUDIES
Integrated Omnichannel Planning, Unlocked

Centralized Strategic Planning with Multiple Agency Partners
“Having a central gathering point of cross channel tactical activity keeps all stakeholders on the same page, provides for greater clarity and consistency, and, most importantly, ensures best, repeatable outcomes.”
A Shared Calendar Delivers Collaborative Planning Across 14 Channels
“My favorite feature is the Initiatives section. We can plan campaigns and events at a high level and attach tactics that individual team members can work on and contribute to the larger project.”
Working Smarter with an Integrated Calendar for Content Marketing
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy you start asking whether you should be doing it.”
From Five Disconnected Planning Tools to One Omnichannel Marketing Calendar
“We now have a plan of record, which would have been an absolute gold mine when I joined the bank. What used to take me going through multiple documents, emails, and calendars – I can now do solely through Annum.”
Stop wrestling with spreadsheets.