CASE STUDIES
Integrated Omnichannel Marketing Planning Unlocked
Independent Brand Planning with a Unified Roll-Up View
“The ability to have nested plans was a really strong selling point for us. We work across many different brands and loved that we could see these brands together and separately, making the platform effective whether we’re working cross-brand or cross-channel.”
Vacation Rental Industry | Multiple Brands | Large Team | 1 Lead Plan, 4 Nested Plans
Centralized Strategic Planning with Multiple Agency Partners
“We’re all on the same page which I love! It’s very collaborative and allows us to have full transparency into what is going on.”
“Annum has really alleviated a lot of back and forth emails and clarifying meetings, now the process is very streamlined.”
Beauty Industry | Small Team | 3 Agency Partners | 1 Unified Plan
Planning to Execution Workflow Automation with a HubSpot Integration
“With Annum’s support we integrated HubSpot so that when a tactic is entered into Annum a task is automatically generated in HubSpot to start the content creation and publishing process. Annum’s support system for the product is amazing!”
Logistics & Transportation Industry | Small Team | 1 Unified Plan | HubSpot Integration
Tactics Connected to Strategy Eliminate Random Acts of Marketing
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy you start asking whether you should be doing it.”
Marketing Staffing & Recruiting Industry | Small Team | 1 Unified Plan
Unified Plan of Record Delivers Clarity and Peace of Mind
“We now have a plan of record, which would have been an absolute gold mine when I joined the bank. It provided me a sense of security when I was out of the office unexpectedly for a week; I had just one place to check to ensure everything was running.
Also, we able to export our full annual marketing plan as CSV files making compliance audits a breeze.”
Banking Industry | Small Team | 1 Unified Plan
Integrated Planning Hub with C-suite Presentation Ready Views
“Our Engagement Coordinator checks Annum daily, and it’s become an essential part of our workflow. And when we need to share our plans with others outside the team, it’s easy to grab a high-level screenshot of the calendar and provide a clear snapshot of what’s ahead.”
Agricultural & Chemical Manufacturing Industry | Small Team | 2 Independent Plans
Stop wrestling with spreadsheets.
It’s time to level up your planning process.
