MARKETING CAMPAIGN PLANNER
The Best Software for Integrated Marketing Campaign Planning
Bring all your campaigns, channels, content, and tactics into one unified campaign planner so you can:
- Uncover opportunities and spot gaps across the entire marketing landscape
- Build more consistent and cohesive customer journeys
- Optimize performance and drive measurable revenue growth
Align teams, tools, and tactics around a shared strategy
Annum’s patented marketing campaign planner gets your whole team aligned around the customer experience so you can plan smarter, together.
Intuitively guides integrated marketing campaign planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
View cultural events and insights in context
Be more relevant in your communications and more strategic with your timing by turning on Annum’s Calendars of Interest to see holidays, observances, and seasonal customer insights in context within our marketing campaign planner.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s marketing campaign planner makes it easy to reference your historical data. View past months to assess how tactics contributed to results so you can optimize your approach. Easily ramp up and transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s marketing campaign planner integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our marketing campaign planner
“My favorite feature is the Initiatives section. We can plan campaigns and events at a high level and attach tactics that individual team members can work on and contribute to the larger project.”
Kelsie M, Creative Manager
> Case Study
“We can see what campaigns need to be adjusted so they don’t conflict with others, and our staff can see that we have clear plans for effectively marketing everything in a timeframe that makes sense for our brand.”
Megan R, VP of Marketing and Communications
>G2 Review
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy, you start asking whether you should be doing it.”
Meg K, Marketing Communications Coordinator
>Case Study
For Small, Mid-sized, and Large Teams
Annum’s marketing campaign planner scales to meet your needs as you add team members and grow your martech stack
For Complex Multi-Faceted Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
You’re marketing on many channels already. To boost revenue, those channels must align to guide customers seamlessly along their journey.
Gain alignment and drive more revenue
Streamline communication, foster cross-channel collaboration, and create more cohesive customer experiences with Annum’s marketing campaign planner.
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Marketing Campaign Planner FAQs
How does Annum's marketing campaign planner work?
Annum’s marketing campaign planner is purpose-built to bring clarity and structure to your planning. Organized by channel and designed for flexibility, it empowers you to stay on top of both big-picture strategy and day-to-day execution. Whether you need to see campaigns mapped by time of day, in a monthly view, or stretched across a multi-month timeline, Annum gives you a clear, comprehensive perspective.
Easily plan and track key campaign components—including promotions, product launches, seasonal themes, and critical marketing dates—all anchored visually across every view to keep your strategy aligned and top-of-mind. Link individual tactics directly to campaigns and filter by them to ensure full, cross-channel coverage.
Go even deeper by tagging and filtering tactics based on customer journey stage, marketing objectives, and audience segments. With a single click, you can open any campaign or tactic to access all supporting details, giving you the insights you need to make faster, more strategic, data-driven marketing decisions. View a brief demo.
Why do we need a marketing campaign calendar when we already have a project management tool?
Project management tools are built for task execution, not for marketing campaign planning. They help teams stay on top of to-do lists, deadlines, and deliverables, but they don’t provide visibility into the broader campaign strategy. You can’t see what’s currently in market, what’s coming up next, or what’s already launched. There’s no clear view across channels to track campaign coverage, identify content gaps, or avoid overlaps.
That’s where Annum’s marketing campaign calendar comes in.
Annum is purpose-built for strategic, integrated campaign planning. It gives you a high-level view of your entire content and campaign strategy—what’s running, when, and why—aligned to your marketing and business goals. Easily map out initiatives, coordinate tactics across channels, and keep your strategy front and center for all stakeholders.
Once your campaign plan is in place, your team can shift into execution mode using task-focused project management tools—but now with full strategic context. Annum integrates seamlessly with those systems, syncing timelines and assets so your execution stays aligned with your strategy.
Learn more about how Annum’s marketing campaign planner compares to traditional project management and custom integrations.
Discover how Annum’s integrated marketing calendar compares to other marketing planning tools.
Does Annum's marketing campaign planner integrate with project management tools?
Yes! We’ve partnered with Workato, the leading intelligent integration and workflow automation solution, to offer 2-way syncing with 1000+ apps. By setting up bidirectional syncs between Annum’s marketing campaign planner and project management apps, you can automatically aggregate all in-market tactics for strategic cross-channel planning while keeping people working in their preferred tools. Learn more about our integration services.
How long does it take to get up and running on Annum's marketing campaign planner?
A seasoned marketing leader and strategist designed Annum with a purpose built to guide integrated planning. Customers constantly remark about how intuitive Annum’s campaign planner software is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding, which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases, we recommended campaign planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our 5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's marketing campaign planner?
All calendar views within Annum can be exported as PDFs by using your browsers print function. The complete plan can also be exported as a CSV file by providing a date range.
