ALIGN FOR BETTER OUTCOMES
5 Point Guide to
Smashing Organizational Silos
Proven frameworks for adopting a more customer-centric,
integrated approach to marketing planning
The Ultimate Resource for Strategic Multichannel Marketers
Over 25 years of strategic marketing leadership experience went into creating these frameworks designed to help teams apply a customer-centric approach to strategic planning so that they can:
- Gain cross-channel and cross-departmental alignment
- Develop stronger integrated plans
- Deliver more cohesive and compelling omnichannel customer experiences
- Drive more revenue
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Content Overview
In the guide you will find practical tips and
proven frameworks for:
- Adopting a customer-centric approach
- Setting overarching marketing objectives
- Understanding your customer’s content needs at each phase of their journey
- Establishing a prioritized content plan
- Setting up integrated systems for cross-channel and cross-departmental collaboration
About the Author
Patty Radford Henderson
Patty is a senior marketing strategist, entrepreneur, sought after speaker, and workshop instructor for the Association of National Advertisers with over 25 years of experience in brand building, content strategy, and integrated marketing planning. She has held leadership positions at Target, Regis Corporation, Martin Williams, and Colle McVoy, and co-founded Union Park Marketing in 2013, working with clients like General Mills, Red Wing Shoes, North Memorial Health, and Shinola. As a consultant, she has advised teams at Thomson Reuters, Northwestern Mutual, and Twin Cities PBS. Patty founded Annum to empower marketers to do their career best work
From conference and workshop attendees who have heard Patty present these planning frameworks in person:
“Very engaging presentation, a lot of ideas I can implement in my marketing strategy.”
“I just wanted to send you a note and tell you how inspired I was by your session at Digital Summit. Truly the breakout that gave me the most valuable and applicable tools/insights. It felt like a breath of fresh air.”
“Her presentation was spot-on and made complex ideas simple and easy to understand. I was so impressed with Patty that I convinced our MarCom Director to have her present a workshop for our company.”
“Best break out session of the conference!”
“I have been using your frameworks since I saw you speak. I built our whole approach to marketing on them. They work!”
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