CLEAN IT UP
Marketing Technology Audit Template
According to Gartner’s research, marketers allocate 20-25% of their marketing budgets to martech, yet are only utilizing 1/3 of their stack’s capability due to stack sprawl and complexity, governance issues, and lack of appropriate skills/training.*
If your tech stack is messy, this audit will help you take control, align your tools, and lead with clarity.
Maximize the Value of Every Martech Dollar
We designed our martech audit template to help you gain a comprehensive view of your marketing technology ecosystem so you can evaluate current performance and uncover opportunities for improvement.
By assessing your budget allocations, tools, and data management practices, you can make informed decisions to optimize your martech investments and drive better business outcomes.
Our audit includes:
- Industry martech budget benchmarks
- Martech budget allocation calculator
- Framework for inventorying software by marketing lifecycle stage
- Straightforward spreadsheet for assessing the value of each tool
Get Clarity on Your Stack
- Streamline by eliminating redundancies
- Close capability gaps and expand tool usage
- Unlock new data integration possibilities
- Justify technology investments
- Gain control over software costs
Request MarTech Audit Template
Fill out the form below and you’ll receive an email with a link to access to our Marketing Technology Audit template as a Google Sheets document.
By completing this form you are agreeing to receive email communications from Annum.
