FROM FRICTION TO FLOW

Marketing Planning Tool Assessment:
Validate the Pain,
Make the Case for Change

Feeling like your current planning toolset is holding you back—creating silos, rework, and unnecessary risk? You’re not imagining it.

Outgrown Your Planning Stack? Let the Data Speak for You

Modern marketing requires more than scattered spreadsheets, disconnected calendars, and siloed teams.

To create cohesive, high-impact customer experiences, your planning tools need to do more than just keep track of dates. They need to empower cross-channel decision making, strategic coordination, and adaptability.

Take our quick 2-minute assessment to validate what you’ve been sensing and put data behind it. You’ll uncover whether your current mix of planning tools is empowering you to deliver cohesive, high-impact omnichannel experiences or quietly working against you.

What You’ll Get

A personalized baseline report with charts and insights that visualize how your current tools stack up across five dimensions of planning performance
The ability to identify weak spots in your current setup—whether it’s visibility, agility, alignment, or operational efficiency
A practical tool to guide internal conversations or justify a change in planning tools and workflows

What You’ll Learn

Whether your tools are helping you avoid overlaps, message conflicts, and audience fatigue
How aligned your planning is across teams, tactics, and channels
Your ability to adapt, optimize budgets, and learn from past plans
Whether your tools reinforce silos—or empower collaboration and customer-centric thinking

Marketing Planning Tool Assessment – Baseline Report Example

(Click to zoom)

Clarity Your Stakeholders Can’t Ignore

The survey takes 2-minutes.

We’ll follow up with a personalized baseline report featuring charts and graphs that reveal where your current tools are falling short of supporting strategic, integrated marketing planning.

Use the results to clearly communicate the current state to stakeholders.

BEGIN YOUR ASSESSMENT

By completing the survey you are agreeing to receive email communications from Annum.

“If you raise the level of your tools,
you raise the level of your organizational skills and mindset.”

– Dennis Hambeukers

Ready for Change? See if Annum is the Upgrade You Need

If you’re looking to upgrade your planning toolset, Annum can help. Designed specifically for integrated marketing planning, Annum brings all initiatives, campaigns, channels, content, and tactics into one unified calendar view so you can identify opportunities and gaps, build more cohesive and compelling omnichannel customer experiences, and drive more revenue. Explore Annum’s core features or watch a quick demo video to see it in action.

Curious how Annum will work for you?
Get a personalized walk through when you schedule a live demo or start your 14-day free trial today.

Measure the Impact,
Make the Case

Whether you explore Annum through our free trial or move forward with a subscription, you’ll have the opportunity to retake the assessment.

We’ll follow up with a report comparing your baseline to your progress so you can see the difference and confidently communicate the value of a more connected, strategic planning approach.

Marketing Planning Tool Assessment – Progress Report Example

(Click to zoom)

Get it together.

Less chaos. More confidence.

This assessment reveals where your current toolset may be creating risk, wasting time, or slowing growth. It’s the first step toward a better approach.