Silos are inherent
in the tools marketers use to build their plans
High-level initiatives and campaigns designed as stand alone timelines. Tactics scattered across channel specific spreadsheets or jumbled up with the sausage making in project management tools.
When marketing plans are disconnected from strategy and siloed by channel or project, teams lose control of the customer experience.
Transform your planning process to drive more revenue
Annum’s marketing planning software centers cross-functional teams on the omnichannel customer experience
Intuitively guides
integrated planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
Annum’s marketing planning software integrates with 1000+ applications
to automate workflow from planning to execution and aggregate tactics buried in project management apps while keeping people working in their preferred tools
For Small, Mid-sized, and Large Teams
Annum’s omnichannel marketing planning solution serves as a single source of truth that gets everyone and everything on the same page
For Complex Enterprise Organizations
Annum’s parent-child connected calendar structure provides business unit visibility to ensure alignment with corporate strategy
“Annum allows various teams to quickly see what everyone is working on, how things can be leveraged across channels and platforms, and what goals are being met by each element of the integrated marketing plan.”
– Mariana Q, Capterra Review
When social, email, and website messaging are at odds, you look like you don’t know what you’re doing.
It fractures customer trust in your brand and derails prospects on the path to purchase.
TRANSFORM YOUR PLANNING PROCESS
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.