INTEGRATED MARKETING PLANNING SOFTWARE
Bring all Campaigns, Channels, Online and Offline Tactics Together in One Unified View
Get the visibility and insights needed to align cross-functional efforts and advance the customer journey with our patented omnichannel marketing planning solution
Silos are inherent
in the tools marketers use to build their plans
High-level initiatives and campaigns designed as stand alone timelines. Tactics scattered across channel specific spreadsheets or jumbled up with the sausage making in project management tools.
When marketing plans are disconnected from strategy and siloed by channel or project, teams lose control of the customer experience.
Get everyone and everything on the same page
Annum’s marketing planning software centers cross-functional teams on the omnichannel customer experience
Intuitively guides
integrated planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
Annum’s marketing planning software integrates with 1000+ applications
to automate workflow from planning to execution and aggregate tactics buried in project management apps while keeping people working in their preferred tools
For Small, Mid-sized, and Large Teams
Annum’s omnichannel marketing planning solution serves as a single source of truth that gets everyone and everything on the same page
For Complex Multi-Faceted Organizations
Annum’s parent-child connected calendar structure provides business unit visibility to ensure alignment with corporate strategy
“Annum allows various teams to quickly see what everyone is working on, how things can be leveraged across channels and platforms, and what goals are being met by each element of the integrated marketing plan.”
– Mariana Q, Capterra Review
“When social, email, and website messaging are at odds, you look like you don’t know what you’re doing.
It fractures customer trust in your brand and derails prospects on the path to purchase.”
– Director of Marketing Operations
Manufacturer and Global Retailer
SMARTLY STACKED
Optimize Your Martech Spend & Performance
Marketing Technology Audit Template
If your martech stack is messy you’re not alone. According to research by Gartner, spending on marketing technology continues to grow, while martech stacks increase in complexity and marketers struggle to optimize capabilities.
We realize it’s hard to consider adding something to the mix when you need to get a better handle on who’s using what, what’s delivering business value, and where your money is going.
We created our Marketing Technology Audit Template to help you gain a clear, comprehensive view of your martech ecosystem. Use it to spot overlaps and capability gaps while uncovering opportunities to improve performance and tighten down your spend.
