INTEGRATED MARKETING PLANNING SOFTWARE

Go From Siloed
Planning by Channel
to a Customer-Centric Integrated Approach that Drives More Revenue

Get the visibility and insights needed to align cross-functional efforts and advance the customer journey with our integrated marketing planning software

Annum marketing planning software - monthly view

Marketing has experienced a seismic shift

Digital communication channels dominate as they continue to multiply. People are bombarded by content. Their expectations are high and attention spans short.

Only cohesive and compelling omnichannel customer experiences can cut through the clutter and drive revenue growth.

The old way of planning doesn’t work any more

High-level initiatives and campaigns designed as stand alone timelines. Tactics scattered across channel specific spreadsheets or jumbled up with with the sausage making in project management and production tools.

marketing planning silos cited as biggest internal challenge by CMOS

When marketing plans are disconnected from strategy and siloed by channel or project, teams lose control of the customer experience.

Transform your planning process to drive better outcomes

Annum’s integrated marketing planning software brings all initiatives, campaigns, channels, content, online and offline tactics together in one unified calendar view so marketers can identify opportunities and gaps and optimize the omnichannel customer experience.

Intuitively guides
integrated planning

with color-coding by channel, drag and drop changes, simultaneous budget management

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Empowers strategic
cross-channel decision making

with views filterable by campaign, target audience segment, and more

R

Helps teams learn,
adapt, and optimize

by serving as a fully complete historical marketing plan of record

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Align cross-functional efforts with our integrated marketing planning solution

For Small to Large Teams

Annum’s omnichannel marketing planning solution serves as a single source of truth that gets everyone and everything on the same page

To Centralize Planning

Annum syncs with project management and production apps to aggregate in market tactics and keep people working in their preferred tools

In Complex Organizations

Annum’s parent-child connected calendar structure provides business unit visibility to ensure alignment with corporate strategy

“Annum allows various teams to quickly see what everyone is working on, how things can be leveraged across channels and platforms, and what goals are being met by each element of the integrated marketing plan.”

– Mariana Q, Capterra Review

When social, email, and website messaging are at odds, you look like you don’t know what you’re doing.

It fractures customer trust in your brand.

TRANSFORM YOUR PLANNING PROCESS

Get Our 5 Point Guide to Smashing Organizational Silos

Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.

integrated marketing planning software stat 494% higher order rate
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