Marketing has experienced a seismic shift
Digital communication channels dominate as they continue to multiply. People are bombarded by content. Their expectations are high and attention spans short.
Only cohesive and compelling omnichannel customer experiences can cut through the clutter and drive revenue growth.
The old way of planning doesn’t work any more
High-level initiatives and campaigns designed as stand alone timelines. Tactics scattered across channel specific spreadsheets or jumbled up with with the sausage making in project management and production tools.
When marketing plans are disconnected from strategy and siloed by channel or project, teams lose control of the customer experience.
Transform your planning process to drive better outcomes
Annum’s integrated marketing planning software brings all initiatives, campaigns, channels, content, online and offline tactics together in one unified calendar view so marketers can identify opportunities and gaps and optimize the omnichannel customer experience.
Intuitively guides
integrated planning
with color-coding by channel, drag and drop changes, simultaneous budget management
Empowers strategic
cross-channel decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
Align cross-functional efforts with our integrated marketing planning solution
For Small to Large Teams
Annum’s omnichannel marketing planning solution serves as a single source of truth that gets everyone and everything on the same page
To Centralize Planning
Annum syncs with project management and production apps to aggregate in market tactics and keep people working in their preferred tools
In Complex Organizations
Annum’s parent-child connected calendar structure provides business unit visibility to ensure alignment with corporate strategy
“Annum allows various teams to quickly see what everyone is working on, how things can be leveraged across channels and platforms, and what goals are being met by each element of the integrated marketing plan.”
– Mariana Q, Capterra Review
When social, email, and website messaging are at odds, you look like you don’t know what you’re doing.
It fractures customer trust in your brand.
TRANSFORM YOUR PLANNING PROCESS
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.